CORE QUALIFICATIONS

  • Adobe CS (Photoshop, Illustrator and Indesign)

  • Careful listener, storyteller, problem-solver

  • I identify and solve problems quickly, offer multiple creative solutions on the fly

  • I speak English, Dutch, French, German, B2B and B2C

  • Brutally honest, loyal, ethical, friendly with a great sense of humor

  • Hands-on, can-do, teamplayer, will take the lead when needed


EXPERIENCE
Senior Creative Director/owner DESHEIN LLC, Decatur GA, November 2009 - present

As owner, I am responsible for all things creative while managing budgets, timelines and production for a multitude of clients. My focus is to deliver award-winning solutions for global brands and increase revenues by creating successful marketing campaigns. DESHEIN has placed start ups in winning positions of their competitive fields, and increased target audience(s) exposure by placing them ahead of their competition. Additionally, I seek, contract and manage partnered independents, such as: web designers, video production companies, photographers, illustrators and print vendors and coordinate, manage and maintain all aspects of design from project concept to completion. It is my belief that low overhead makes high-end design attainable to a wider audience. 

Senior Creative Director, Carrot+Stick Brandbuilders, Decatur GA, November 2012 - present

  • Responsible for Creative Direction, managing budgets and timelines, manage partnered independents

  • increasing revenue with successful design and marketing materials

  • Took Powerade to the 2018 Pyeongchang Winter Olympics, designed sideline equipment for the 2018 FIFA World Championship
    Soccer in Russia

  • Currently taking Powerade to the 2020 Tokyo Olympics and the 2020 UEFA EURO Soccer Championship to Europe 

  • Proved measurable success with single marketing campaign by selling 500% more MInute Maid with Domino’s pizza for Coca-Cola

  • Multitude of corporate identities for clients


Senior Creative Director/co-owner, bartout+laurentius, Deventer, The Netherlands, July 2005 - December 2008 (Moved to US)

  • Created fresh, innovative brand identities and marketing/advertising campaigns for various clients in The Netherlands

  • Primary focus was hard and soft cover book design/publication and editorial magazines layout

  • Worked exclusively with the biggest rock band in the Netherlands, BLØF, creating all cd artwork, posters and ad campaigns

  • Created the World Tour promotional visuals for Grammy award winning artist MUSE, and other artists for EMI


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